Having a High-Quality Website Matters

In today’s digital landscape, most business leads are generated through online searches. That means having a business website isn’t just an option: it’s a crucial part of any customer acquisition strategy. However, having a mediocre website won’t cut it against today’s fierce, online competition.

Aesthetic Appeal Builds Trust

Having a clean and modern website that is pleasing to the eye, easy to understand, and easy to navigate is proven to build trust and credibility. Research attests that the quality you offer to potential customers is without doubt a factor in whether or not they do business with your company.

Your Website is the Centerpiece

As the online face of your company, your website’s aesthetic appeal is essential. Since your website is also the centerpiece of your online marketing efforts, it must be more than just a pretty face. Remember, your website isn’t for you; it’s for your potential customers. Therefore, it must be structured and designed to attract those who matter most – prospects.

While there are many components to the websites we build,  here are a few of our objectives:

  • Responsive Design: Responsiveness enables website elements to adapt to the devices they are viewed on. In other words, websites created responsively look just as great on phones and tablets as they do on desktop computers. However, a great-looking website isn’t the only benefit of responsive design. Google’s new “Mobile-First” approach to Internet search makes responsive design crucial to any business eager to increase online visibility. According to Google, if your website isn’t mobile-friendly, it will not rank well in search results.
  • Conversion Rate Optimization (CRO): This is the process of turning more website visitors into customers. We have worked with many businesses who, despite having high website traffic, received very few calls or contact form inquires. However, once we made adjustments to the web pages their potential customers were visiting, their phones began to ring.
  • Content Management System (CMS): Have you ever wanted to correct a misspelled word or change an image on your website, without having to contact your website administrator? Well, now you can. We build every website using the most popular and powerful content management system in existence – WordPress. WordPress provides the ability to login to your own website and manage content, make changes, add or remove content and images, or even create a blog post. A free, easy-to-use WordPress guide is included, as well as basic WordPress training.
  • On-Page SEO: If the goal of your website is to acquire new customers, your website needs to be optimized for search engines. The best time to implement on-page SEO is during the development of your website. This saves time and money. Because we specialize in SEO, we offer a significant advantage over typical web designers. We will build your website from the ground up to rank high in search results.
Web Design and Development Team

“Working with Gerry creating our new website was absolutely amazing. I would and will recommend him to everyone.” - Valarie Ianniello

Valarie Ianniello