Dominate Your Industry Online

Often, businesses struggle to find a way to consistently generate new, qualified leads. The competition is fierce for many industries, and competing online can feel like an uphill battle. That’s where we come in! We specialize in helping local businesses dominate their industry online.

Be Where Your Customers Are

Over 90% of all consumers look for local businesses on the Internet. That means you need a website. Over 80% of people won’t look past the first page of search results. That means your website needs to show up on page one. However, getting to the first page isn’t always easy, and once you are there, the battle isn’t over. Your potential customers are going to visit your competitors’ websites, examine their reviews, and make a calculated decision based on which company appears to be the best.

Surpass Your Competition

We base our marketing strategies on data. First, we analyze your company, your target audience, and your biggest competitors. Next, we identify all the keywords and terms necessary to earn your website a coveted first page spot. We then use the collected data to create an intelligent strategy that will influence potential customers to choose your company over others.

While there are many components to a marketing strategy that brings you more customers, here is a sample of what is included:

  • Press Releases: A powerful way to get your business some media spotlight, as well as gain valuable business citations and backlinks (links on other sites that direct customers to your website). When written and submitted correctly, a well-optimized press release can be picked up by over 500 online media websites, adding tremendous reach to your online marketing efforts.
  • Reputation Marketing: A recent study indicates 97% of consumers read online reviews before choosing a local business, and 84% of consumers say they trust online reviews as much personal recommendations. That’s a big deal! How many online reviews a business has and what those reviews tell potential customers cannot be ignored.
  • Local SEO: Most people search the Internet to find products and local services. Many businesses are practically invisible online, since most Internet searches never extend past the first page of results.  Clearly, the first page is where the largest percentage of your potential customers are and therefore exactly where you need to be. If your website is not currently displaying within the top search results for your most profitable keywords (search terms directly related to your business), you are losing money to competitors ranking ahead of you.
  • Social Media: When it comes to reaching customers, the power of social media is no secret. With billions of people visiting social networks daily, brand mentions, well- constructed ads, and personal engagement tactics are making huge headway. Also, every time your brand or business is mentioned online, it adds credibility and trust in the eyes of search engines. Integrating an optimized social media strategy into your marketing plan can produce remarkable results.
  • Pay Per Click (PPC): If you need fast results, pay per click advertising may be a great option for your business. We specialize in creating highly specialized ads for Google and social media.
  • Content Marketing: Essentially a strategic marketing strategy that produces relevant, consistent content to attract a target audience. Unlike other forms of marketing, content marketing generates attention by providing instant value to potential customers.
  • Conversion Rate Optimization: Refers to the technique of strategically optimizing (technologically formatting) your website in a way that increases the number of website visitors who actually make contact with your business. That could mean influencing people to make a call, fill out a form, or even stop by for a visit.
Local Business Marketing

“If you are looking for a local marketing company that will actually bring you more customers, Howetek is it.” - Vicky Zelen

Vicky Zelen