Research indicates over 90% of all people search the Internet to find what they are looking for. But in reality, we really don’t need research to tell us that. After all, searching the Internet is hands down, the very best way to find something today. Right?
The problem businesses face and why they need SEO, is that most Internet searches never extend beyond the first page of search results. Why? It doesn’t matter. It is what it is. A typical page includes the ads at the top, 3 Google maps listings, and then 10 organic listings. For most people, that’s more than enough options to make a decision.
That means the first page of search results is an absolute gold mine for businesses. Wouldn’t you agree? That’s where all the “paying” customers make decisions! It’s that simple. We will create a customized SEO strategy that will put you in front of everyone who needs and wants to “pay for” exactly what your business offers. That’s what we do!
Over the last several years, SEO has been given a bad reputation by the plethora of spammers and scammers online. In fact, we receive tons of SEO spam every week, even though we are known SEO specialists. Spammers use special software to scrape email addresses from the Internet and mass email (spam) every address that can be found.
Many of these “so called experts” either advertise ridiculously low or extremely high prices for what they say they will do for you (which is actually either nothing at all or create a ton of spammy links that will decrease your rankings and penalize your website).
We have heard countless horror stories and have personally cleaned up enough messes to understand why many people are hesitant to engage or reengage SEO.
The truth is, a customized “white hat” SEO strategy by Howetek Creative is not only completely safe, but is also one of the most, if not “the most,” effective way to generate highly-qualified business leads today. We have ranked thousands of keywords on the first page of Google for our clients, as well as for our own, personal projects.
If your business currently uses pay per click marketing (PPC) (i.e. Google Adwords), you already understand the value of appearing at the top of Google search results and SEO is exactly what your business needs. The primary difference between PPC and SEO, is PPC only works while you are paying for it. It is a costly, short-term solution to an ongoing problem.
You should also know that 80% of all Internet conversions take place in organic search results (SEO), leaving only 20% to PPC. The reality is, many people don’t pay attention to sponsored advertisements. They realize businesses simply pay to be there and may not be truly relevant to what they are searching for.
Military veterans such as myself, now refer to traditional advertising as the “spray and pray method.” You’re basically shooting at targets you can’t see, hoping you will somehow hit them. Ultimately, you are spending money to place an ad somewhere, only to hope that someone who needs what your business offers, will see it. Sometimes they do and sometimes they don’t. In a day where everyone simply “Googles” what they are looking for, traditional methods are no longer very effective.
With a proven SEO company by your side, you will always know exactly where your targets are and engage with absolute precision. Right now, at this very moment, there are people searching for what your business can provide for them. With a custom SEO strategy, we will put your business directly in front of them and confidently state “this business is your very best choice.”
Search engine optimization (SEO) is the technical process that puts your business in front of potential paying customers. However, the effects of this process go well beyond increasing online visibility. For example, studies show the higher your website appears at the top of someone’s search results, the more likely they are to make a purchase from you. Why? Because your website has solidified a level of trust.
Most people realize Google has a reason for ranking some website higher than others. It is only natural they deem high ranking websites as more trustworthy than the one below them. Below are some of the many ways SEO will help your business grow.
- Increased online visibility: Your business will appear whenever someone searches for what you offer.
- Highly-qualified leads: You will be exposing your business to people who are already searching for exactly what your business provides.
- Increased growth of customer base: Greater visibility means more customers and sales.
- Brand recognition and trust: People will begin to recognize your business name and trust your products and services.
- Reduced advertising costs: By focusing on SEO which covers a larger scale of targeted traffic, your spending will decrease.
- Long-term results: SEO is a long-term solution to a long-term problem. The benefits of SEO will last the life of your business.
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